Target audience is considered in every part of the film industry, in production, distribution and exhibition. This is because careful thought is needed to decide who would be buying the film and where it would be promoted.
For teen dramas the target audience would be young people aged between 15 and 22.
Historically, teen dramas showed teenagers as being part of a large negative group who fell into one of four stereotypes.
The criminal / delinquent
The underachiever / truant
The dumb teen /misfit
The resentful but intelligent teen
Teenagers saw themselves in one of these groups.
Now, teen dramas cover a wider range of types and situations, reflecting more what society is.
The audience for our media product is intelligent, socially aware, urban and even though it is aimed at teens, it can appeal to a slightly older age group.
We feel our media product would have a similar target group to films such as Adulthood, Kidulthood and Shank because the film content and storyline have similar themes.
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