Friday 20 March 2015

Evaluation 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Evaluation 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?




 








Evaluation question 6. What have you learnt about technologies from the process of constructing this product?

Evaluation question 6. What have you learnt about technologies from the process of constructing this product?


The different technologies that I used for the title sequence would be Final Cut Pro, Motion, Gargeband, camera, video drive and memory card. Although we used so many technologies for the process of constructing the media product, we believe that there were only several technologies that were very important, that would be the camera, Final Cut Pro, Motion and Gargeband.



Final Cut Pro is a non-linear video editing software. Garageband is a software application that allows users to create music or podcasts. Motion is a software application produced by Apple for their Mac OS X operating system. It is used to create and edit motion graphics, titling for video production and film production, and 2D and 3D compositing for visual effects.

Final Cut Pro was the technology that was used to edit the title sequence merging the different videos we shot to form the title sequence. From Final Cut Pro, we also edited the title sequence making some of them being able to fade adding effect to the film opening. Motion was the technology that we used to make the title sequence credits. This was then added to the Final Cut Pro to build everything together to make the film opening. Gargeband was the technology that was used to make the foley sounds for the film opening which added the effects of cars driving past and clothes being put on as well, we also used it to make the voice over at the beginning of our film opening. Camera was the technology that was used to shoot the whole of the film opening making the different scenes.

All the technologies that was used were very useful but the most useful one would have to be the camera and Final Cut Pro. This is because without the camera, we wouldn't be able to film the whole film opening. Final Cut pro is also very important because without Final Cut Pro, we wouldn't be able to edit the whole videos that we had shot for the film opening. The most creative would be Motion because using Motion, you can make your film opening credits look like anything especially with making the distribution company and production company. The least useful would have to be Gargeband, this is because what we done on Gargeband, we could have used youtube to find cars driving by and clothes being put on.

Evaluation question 5. How did you attract/address your audience?








Name: Aamir Badat
Age: 17 years old














The  role of the feedback was very helpful. It helped us to improve our film in order to make a better appeal to the intended audience as no soundtrack wouldn't have appealed to our target audience would would of got bored.

How we reached our audience would be by making an active website for them to use and get to know the film more as well as the characters too. This helped attract audience as they get to see who's starring in it and can spread the word on about it to friends and tell them the sub genre too as it would have appealed to them.

The website for Street Love that was active for the audience was
" http://ab05835.wix.com/streetlove ".

Another way that we have reached our audience would be by putting the film opening up onto Vimeo for our target audience to see, this helped us to address the audience.



 
38. Esther, Liam, Ajibola, Alive from 283goswell on Vimeo.


Another way that we attracted our audience would be by creating a film poster for the audience to see. This would then help to attract more audience as we addressed the audience.


This film poster helped to attract the audience because it shows who's starring in Street Love, it also has a background that would help to pull audience in to watch and lastly it has a tagline which helps to attract the right audience to come and watch Street Love.

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Evaluation question 4. Who would be the audience for your media product?

Evaluation question 4. Who would be the audience for your media product?


The wider audience for teen movies in general would be both genders from the ages of 11-25. The reason for this is because pre-teens would want to know what the life of a teenager would be once they reach teenage years and what they could possibly expect. Why teenagers would be the audience for teen movies would be because they would want to see how the life of a teenager is from someones life that is also a teenager. Why young adults might be the target audience for teen movies would be because they can reflect on how teenage life was as they won't be able to experience it again and it is the moment they will have the most fun.










Teen movies were made for teenagers I believe but the audience for teen movies have expanded other time making younger and old people above teenage years watching it now. The target audience for Street Love would be people of the ages 15-19, both genders.

The audience for the sub genre crime is likely to be people from early teens to late teens such as     14-19. Why I think this is because the audience could watch it and then it could help them with life decisions on joining gangs and that gangs are not what it may seems. This would help this sort of audience because it can help them make better decisions on things that probably go through their heads. The target audience for Kidulthood and Attack The Block which are similar media texts to ours would be teenagers as well.

Evaluation question 3. What kind of media institution might distribute your media product and why?

Evaluation question3. What kind of media institution might distribute your media product and why?




(Canva presentation located at the bottom)

The distribution company and production company that we created in our titles of our own teen movie was Urban Fix Films and Cherry White Production.





Urban Fix Films and Cherry White Productions are two small independent companies that have distributed/produced Street Love. Some examples of media institutions from teen films that are youth drama that would distribute/produce our media product would be HanWay Films. Why HanWay Films would be best distributing our media product is because HanWay Films is also an independent distribution company, they helped distribute Kidulthood which is an inspiration to our media product.

The reason HanWay Films would be best to distribute our media product is because they have distributed a teen movie to an audience that would appeal to Street Love's target audience and they have also distributed a teen movie to a target audience that has the same sub genre as Street Love, the sub genre being crime where Street Love has some similarities to Kidulthood. This also means that HanWay Films would also want to distribute Street Love.



A movie that HanWays Films have distributed in the past would be An Education. An Education happens to be a teen movie as well as Street Love, this makes HanWay Films even more best to distribute our own teen movie.

The type of release that Street Love would expect would be a local release in London. Street Love is also likely to be a theatrical release. Street Love was released in the cinema on 16th March 2015 in TheScreen On The Green.





These are images from Canva...







Link for the Canva presentation...



Evaluation question 2. How does your media product represent particular social groups?

Evaluation question 2. How does your media product represent particular social groups?



Representation is the stereotypical things that we would assume that are usually happen in films which often involve gender, age, race etc. Some films that include representation would be Kidulthood where we see black teenagers involved with gangs. This representation would be race where black people are represented as villains.




The types of social groups that we expect to see in title sequences of teen dramas depend on whether it's high school or youth drama. High school would have social groups of squad in their title sequence. A squad is a small group of 3-15 people who work as a team to achieve their goals.
Youth drama would have social groups of gangs in their title sequence. Gangs would usually be an urban group that gathers in a particular area and also have a negative influence.

The title sequence we made for Street Love involved teenage stereotypes that we have seen in other films. The stereotypes that we included of teenagers would be how we see a teenage black boy with the costume of a hoody and also with the props of a bike. This brings out the stereotype of black teenage boys being in gangs and always being in trouble. The other films that we have seen this in would be the youth dramas Kidulthood and as well as Attack The Block. We thought this should be included in the title sequences because it's representation of black teenagers and the audience would understand the main character more if we put him in the costume we did. We thought this would act as a short cut to communicate meaning to our character to the audience.








The title sequence for Street Love.

 The title sequence for Kidulthood.


 The title sequence for Attack The Block.




In the representation of our main character, we decided to show him to the audience as a negative representation. In our title sequence we support the general stereotypes with the main character rather than challenge the general stereotype.


Another way we have supported common stereotypes would be by how the main character is getting his hair done by his girlfriend. This shows the common stereotype of that women are there to take care of the man.



Yes, lighting affected the way we have represented the main character. During the title sequence, you see the main character who is representing the stereotype of young black teenagers being dressed up as a thug and during the title sequence you see him when there is natural lighting which tells the audience about his character falsely. If I could go back to film again, I would make the lighting of the scene more darker like in Attack The Block title sequence (above) as it gives more information to the audience about the character.